• Award$400
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  • Creatives26



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Business Info

Business Name

Always GTD

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Web 2.0 Software

Describe the target audience for your logo

Some people using the site are very busy and are looking for a way to get their various commitments under control in a single place.

Some of the users are creative people who need a place to store lots and lots of ideas but not have to think about them again until they are ready to do something about the idea.

What are the top 3 things you would like to communicate through your logo?


Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

It can be an icon with a text treatment or the name can be incorporated into the icon. I'm also ok with a character that helps people relate to the site. The work they are doing is hard enough. The logo should be fun and cheerful not serious and austere.

What colors do you want to see in your logo?

I like bright solid colors.

What colors do you NOT want to see in your logo?

No pastels, no checkboxes or notebooks. Nothing about it should really be related to paper.

Where will your logo be used (print, website, etc.)?

Pretty much exclusively online

Do you have other info or links you want to share?

This application is based on principles from Getting Things Done by David Allen. The GTD in the name stands for getting things done. One of the things that makes this system very different from other "todo" systems is that it allows you to quickly and easily push tasks off to the future so you can focus on the things you can and want to get done today. It makes it possible for you to manage a very large list of things because anything you push off will pop back on to your list when the date they are pushed off to arrives. So you don't have to worry about it "falling" off the list. The goal is to keep you from being overwhelmed and to facilitate a "mind like water". The quotes below will explain what that means.

In karate there is an image thats used to define the position of perfect readiness: "mind like water." Imagine throwing a pebble into a still pond. How does the water respond? The answer is, totally appropriately to the force and mass of the input; then it returns to calm. It doesnt overreact or underreact.
-David Allen

He then explains why Mind Like Water is beneficial. . .

Anything that causes you to overreact or underreact can control you, and often does. Responding inappropriately to your e-mail, your staff, your projects, your unread magazines, your thoughts about what you need to do, your children, or your boss will lead to less effective results than youd like. Most people give either more or less attention to things than they deserve, simply because they dont operate with a "mind like water."
-David Allen

This should conjure ideas of both water & tranquility as well as martial arts and teaching/guiding the users to this state of operation.

More thoughts related to the project:
Helps you organize chaos
Improves your ability to focus and delivery
Helps you build a menu of work you can choose from
Moves the distractions out of your way so you can focus
Creates a Path
Manages the pile of thoughts in your head
Helps build a stream of work
Keeps you on task

It is not just about getting more done - it is about helping you figure out what you really want to get done and then allow you to filter that down to the stuff you can get done today. Tomorrow the list will be different.



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