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Creative Brief
Who are you?
Our mission is to help families think of creative ideas to do with their children based on an inquiry model. We take an activity, say baking cookies or drawing a picture of a bird, and take it beyond that by creating plans for parents to explore topics deeper.
We want to help children and their parents get outside more, have less screen time, be more active and learn together.
An example of a project would be to sketch a bird house, paint one, hang it outside, chronicle with photos which birds visit, how they migrate, etc. The child gets to be creative and also gets outside to hand the house, visit it, take pictures of it, etc.
Our business model is to create an online community to share learning plans, ideas, resources, suggestions. Also to allow parents to post ideas, photos, completed projects, etc.
What do you need?
Logo
One version will been to be scaled to: 250px * 70px
Want for website, also for use in e-mail campaigns, print ads, etc.
Who Is Your Audience?
Parents with young children. Predominately female audience.
We want to give them the impression that we are knowledgeable & credible in this area (we have education background @ Masters-level as well as have children.)
Want it to be fun, whimsical, with vibrant colours. We're not trying to recreate school, rather fun, easy and engaging activities for families to do together that get them outside exploring nature and being active.
Fun, whimsical, fresh
credible, experienced
educated
environmentally/nature inspired
Requirements
We Like These Examples
http://www.freshsugar.ca/ - brights, simple, enticing.
We Absolutely Must Have
TinyBlueBirds
tinybluebirds.com
Colours are not defined yet. Open to suggestions but would like to include/explore shades of blue -- even just a splash with other colours. Open to explore.
Materials
Contract
Files
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