Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1. Activism - Gather is a mobile application that allows civic organizers and activists to host and participate in civic engagements; the logo should emphasize the fact that we are civic-minded. Bear in mind, we are a non-partisan company, so there should not be any political affiliation with a party. With that said, Gather is allowing individuals to engage in the political/civic process by either protesting, rallying, registering people to vote, etc., and the logo should illustrate this component.
2. People-centric - The application facilitates the gathering of individuals within a particular activist community (i.e. environmental activists, anti-corruption activists), and the logo should convey this community focus. While there is not one particular cause/issue around which our activist communities are gathering, each community gathers around a cause that each individual within that community cares about, so illustrating the fact that we are comprised of communities and causes within the logo is important.
3. Friendly - We do not want to come across as taking ourselves too seriously or having a corporate structure (we're a startup, after all), however we also do not want to appear too whimsical or childish, so navigating that balance between professional and informal will be important.
What logo styles do you like (image + text, image only, text only, etc.)
1. Image and text: image should be an icon that can stand alone in branding materials and effectively communicate our mission/focus.
See the KittyPic or CookFinder logos in the link above for an idea of what we mean by this.
2. Text that also serves as an image: if you can use the text of the logo in a creative way to illustrate the company's focus, where the text operates as an icon in a sense, that could also work
See the Choose or Bread logos in the link above for what we mean by this.
Do you have any other info or links you want to share?
See gatherengagements.com to get a better understanding of our company's mission - do NOT take the text as an indication of a design preference, as it is just temporary text until we get a logo and color palette finalized.
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