ethnoIQ group GmbH
What do you do?
Full Service Agency
What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
Primarly prepaid tariff user in Germany. Secondary all mobile phone users in Germany.
It is important to mention that COSMO Mobile provides all mobil phone users of every nationality a attractive pricing.
Age: 16 - 60
Gender: Male and female
The COSMO customer can be an academic or non academic, rich or poor, townspeople or village people
COSMO customers are smart shopper, who are price-sensitive
COSMO customers want to be free in calling german and/or foreign lines with one tariff
COSMO customers want easy, simple, clear and transparent tariffs
We can separate the COSMO customers into two different Segments:
1) Convinient Segment
Convinients love it call their familiye/community and having long talks. The enjoy beeing connected in their social network. They use Flatrates so they dont have to worry about telephone costs.
2) Basic Segment
Basics are Pinch-pennies have to save money, because of external factors. Cost control is very important for them. On the other side they dont want to miss the advanatages and the comfort a mobile provides.
What are the top 3 things you would like to communicate through your logo?
3) reliable, sustainable and valuable
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
see Masterbrief attached
What colors do you want to see in your logo?
The main colour of the branding should be green!
It must be dominant in the design and should make up 95% of it. The second colour that can be used is white.
What colors do you NOT want to see in your logo?
Only green and white should be used
Where will your logo be used (print, website, etc.)?
All ATL / BTL communication measurs
Do you have other info or links you want to share?
Masterbrief and Masterpositioning
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