LET ME TELL YOU ABOUT US:
We are Bazaarvoice. We help our clients harness the power of customer conversations for real business results. Our products help major etailers collect, moderate, analyze user generated content like Ratings & Reviews, Questions & Answers and Customer Stories. Our brand is fun, accessible, trustworthy, clever. We have the agility and connectedness of web 2.0 with the stability of an enterprise solution.
HERE IS WHAT WE NEED:
We changing the way we group our products. We are creating 3 product suites, and we need bold strong logos/icons for each suite that work together as a family.
Our suites are
1. Interaction Suite
(this suite contains the products that end users interact with Ratings & Reviews http://www.bazaarvoice.com/ratingsReview...
Ask & Answer
http://www.bazaarvoice.com/stories.html. It is all about consumers interacting and word of mouth)
2. Amplification Suite
(This suite contains our syndication products http://www.bazaarvoice.com/syndicateVoic...
these products take content (e.g., reviews) written on one site and syndicates them to multiple other sites. The big ideas here is amplify, distribute, network)
3. Intelligence Suite
(This suite contains the product that allow our clients to get analytics and insights into the UGC on their site. It is workbenches and dashboards--business intelligence tools)
OUR TARGET AUDIENCE IS:
Marketing teams, ecommerce durectors, C-level
WE LIKE THESE DESIGNS:
We think Adobe is doing a good job with their product family icons--not many others are getting it right.
We need these to be strong, iconic, bold, not overly complex, but under done. Saul Bass had it right
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must work in B/W.
Must work in a small size (say around 32px x 32 px)
Must be clever
Must not use existing clip art.
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