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Tell us what you need

What is the exact name you would like in your logo?

Things.Fund

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

We are a new private equity firm focussing our investments on early stage businesses in the "internet of things" segment. We need our logo to communicate to businesses looking for funding as well as those who want to invest in our fund.

What logo styles do you like (image + text, image only, text only, etc.)

I think strong, confident upper/lower case. Emphasis on the . FUND, i think. Want the style of font and design to connect with a sophisticated investor base yet at the same time remain contemporary to the businesses emerging in this space. I am ambivalent to text only or text plus image.

we are not a consumer product but a private equity fund, so we need to be somewhat "serious" in our radiance.

Do you have any other info or links you want to share?

http://postscapes.com/internet-of-things...

look at the logo designs for companies in this space. look at bottom logos of corporate funding partners. I think we want to fit into this feel and look.

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