• Award$500
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  • Creatives31

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LET ME TELL YOU ABOUT US:

theyGOTGAME (theygotga.me) is a new startup that aggregates sports-oriented news and social media content for fans.

The idea arose from the notion that the roar of the crowd adds to the excitement of following our favorite sports teams; whether it's with our buddies at home, the folks that sit around us in the stadium or the other fans logged-on to our message board of choice.

Sports is about "experiencing" with others.

This website provides team-oriented dashboards for fans to experience the excitement surrounding their teams -- both the ups and downs. By blending news and social media (user-generated) content it replicates the diversity of conversations and smack talking that happen in stadiums, sports bars and living rooms throughout a game and the season.

The name evolved from the idea that most fans at some point in their life has said "[INSERT TEAM or PLAYER NAME], they got game."

HERE IS WHAT WE NEED:

We need a logo that we can use on everything: website, business cards, powerpoints, t-shirts, cups, etc.

It would be nice to have a mark and a nameplate that could be used together or independently of each other. We would like the mark to be used as our avatar, icon or badge on other broadcast channels (e.g., Facebook, Twitter, MySpace, etc.).

We would also like you to consider how the nameplate could be used with a team's name at the top of a web page within a 100px header (i.e., Philadelphia Eagles | theygotga.me).

OUR TARGET AUDIENCE IS:

Our primary audience are NCAA, NFL, NBA, MLB, and NHL sports enthusiasts and fans. Demographics tend to be young (18-35), affluent, and male. Specifics include:

* Median age: 29 (66% between 18 and 34)

* Men: 94% | Single: 47%

* College educated: 87%

* Employed Full Time: 74%

* Average (Mean) HHI: $72,100

* Attended sporting events within the last 12 months: 81%

* Purchased products online in the last 12 months: 89%

Secondary audience includes team officials, sports reporters and bloggers. We want to be a site that or audience will have open in their browsers when ever they are online.

WE LIKE THESE DESIGNS:

We ask that you work with a blank slate; we are very open to the creativity of this community. We're looking for something simple, clean and cutting-edge and hope that your fresh perspective will bring compelling ideas for us to consider.

Since the site represents teams from all of the professional and collegiate leagues we want our logo to be neutral in terms of sports imagery and colors. A mark and nameplate that could be used seamlessly with team names.

Our site will be content driven and constantly changing, so it will be a clean design focusing on distinguishing content types (e.g., headlines, photos, Tweets, comments, etc.).

Finally, we are open to various presentations of the name in the nameplate (all lowercase, all caps, half-and-half, etc.) with or with out the .me address represented. We like good use of font, so we're excited to see what ideas you will have.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Simple, clean and cutting-edge design.

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