What is the exact name you would like in your logo?
TheJMom - Matchmaking Mom's Way
What is your industry?
A Jewish dating website for mothers to match up their single Jewish children to find love.
Describe the target audience for your logo
We are targeting Jewish women 45+ with single young adult children. An income of 35k+ in larger cities. They value their Jewish religion and take pride in having a close, trusting family. They want the best for their kids, and would do anything for them to make them happy. They want their kids to marry within the same Jewish religion, and feel they know what mate is best for them. The site is a dating site for mothers to post pictures and information about their children and connect with other Jewish mothers to essentially set their children up on a date and find love. It is more of a 'Mothers know best' type of situation!
What are the top 3 things you would like to communicate through your logo?
Jewish, Family, Love
Our site is different from the traditional dating site because the mothers are doing the matchmaking
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We want the logo to be modern and make moms feel cool/hip and special, while also catering to their demographic. We want it to give off the feeling of family, love, and Judaism.
What colors do you want to see in your logo?
We definitely want blue and gray because they are more Jewish Hanukah colors, but we also want something that will make it stand out. It needs to be legible for older eyes to see it clearly.
What colors do you NOT want to see in your logo?
Yellow, or anything harsh on the eyes. Colors that clash with the background should also be avoided.
Where will your logo be used (print, website, etc.)?
Website is primary, but also Buisiness Cards and maybe ads (both online and off)
Do you have other info or links you want to share?
We want 'TheJMom' to be more prominant than the tagline 'Matchmaking Mom's Way' You can check out the site at TheJMom.com to get a better feel for it. We created the current logo on the site ourselves, but aren't happy with it, and are looking for something more appealing.
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