LET ME TELL YOU ABOUT US:
We are an online lender. We provide short-term loans to customers across the U.S. Most of our loans are small "emergency" cash loans that are quick and easy to receive.
We have been in business for several years, but have not branded our company with a proper logo.
HERE IS WHAT WE NEED:
We need a logo for web use.
Our customers' main contact with us is via our website, so we need to make a good impression on them. They will also receive follow-up emails from us with our logo.
We want the logo to make an impression on them so that when we email them, they remember us from the website.
Many of our customers may visit several loan websites before applying with our company, so we want to distinguish ourselves from the thousands of other loan websites out there. We think that a strong logo will help customers to remember our name better and to return to our website if they need an additional loan instead of going elsewhere.
OUR TARGET AUDIENCE IS:
US Citizens, Over age 25, fully employed and in need of a short-term cash loan. Our customers usually don't have good credit standing, so for many of them we are a last resort to get the finance they need.
At least 25% of our business is from repeat customers.
WE LIKE THESE EXAMPLES:
The website is intended to have a young, hip feel. Like a nightclub. Going out, having fun, being a "VIP." We want our customers to feel more confident with their money. To feel like they can be whoever they want.
I'll upload examples of logos later.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
our company name: the VIP Loan Shop
We prefer the capitalization as shown above, but are open to alternates if it works better with the design. The words don't have to have the spacing shown above.
Please visit our websites for an idea of the color scheme.
Our old/current website: http://www.theviploanshop.com
Our new/future website: http://www.theviploanshop.net
It's possible that the color scheme could change in the future, so we would need to see a black/white option also.
Must have a psd/png option to make it easily editable for web use.
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