• Award$250
  • Entries58
  • Creatives28

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Creative Brief

Who are you?

I'm the Sleep Diva, my company is SLEEP BETTER TEXAS Insomnia Clinics
I'm a psychologist/sleep expert who helps people with insomnia get great sleep

What do you need?

A killer logo to be marketed soon to groups of doctors who already refer to sleep clinics (for overnight studies)
For doctors, the logo should be professional, but not boring. A little bit of fun. Think of the stuff they have to read all day!
And it should be patient-friendly as patients they refer will go to the website too, and have their own materials there, so not too stodgy. The website is just under construction but almost ready except for the logo

Who Is Your Audience?

Mainly doctors - family practice, internal medicine and neurologists

And their patients who can't sleep
(What would you want a website logo to look like if you were going to your doctor to tell him/her about your insomnia?)

Requirements

We Like These Examples

here's the beginning stages of the website http://sleepbettertexas.com I like the circular pictures. Got something to go with them. Let the logo lead...

If you want some more examples, I can get these for you tomorrow. The Sleep Diva needs some sleep

We Absolutely Must Have

SLEEP BETTER TEXAS (larger font or part of logo)
Insomnia Clinics -(these words in smaller font italics, off to the right, but under the main heading)

Materials

Contract
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