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LET ME TELL YOU ABOUT US:
We are a collective of two organisations.
Applegarth Farm- a 31 acre farm with a restaurant and farmshop. www.applegarthfarm.co.uk
Grayshott concerts- an organisation putting on high end classical music concerts to a local audience. www.grayshottconcerts.co.uk
Applegarth Farm has sponsored Grayshott concerts for the last 4 years in all the different productions that they have done. They are very successfull and sell out way in advance of any production that they do.
We have now decided to do a combine to put on an outdoor event based at Applegarth Farm.
The event will comprise of 3 elements.
1) an upmarket barbeque buffet.
2) A game of Polo while eating your dinner
3) A shakesperian Play 'Loves labours Lost' set outside in an old Oak copse of trees. A touring shakespeare company will put the production on.
We are expecting 500 people to attend.
HERE IS WHAT WE NEED:
We are looking to put this event on every year, and feel that we could happily keep it themed as a shakespeare play of some variety.
We feel that the event is much more than the normal outside concert and therefore want to see the event come under an umbrella brand rather than be promoted each year as something differently.
Therefore we have come up with: 'The Shakesperience' as something that will stick in the head and allow us to do a combination of things that evening.
Let's face it, 75% of us would not have a clue about the different shakespeare plays (and actually dont really care) -what they are looking for is a unique, entertaining evening where they can eat well, chat to their friends and have a good time as well as watching a play.
So, We want to turn 'The Shakesperience' into a brand that people will recognise and remember. One which can go out to the press, be put on posters and emails and will be on the tip of every gossips tongue as the event to go to this summer.
OUR TARGET AUDIENCE IS:
The majority of the current Grayshott Concerts Mailing list are retired or there abouts.
The majority of Applegarths mailing list is 30-45 years old.
They are all wealthy and all live in an affluent area
We are trying to not only attract and reinforce the idea to the existing Grayshott concerts members but also bring in some younger people to the event. The shakesperian company that we are using is quite diverse in the way that they go about the event- no grand backdrop and frilly costumes, much more about using the environment to put on the performance. Therefore we think that we can happily attract the younger crowd.
WE LIKE THESE EXAMPLES:
Sorry, blank canvas. I've trauled the web but cant find much that inspires.
I've seen many using shakespeares head, old flowing font etc which all have merit.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
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