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Creative Brief
Who are you?
We are www.TheResumator.com
What do you need?
We're a software company and our first product is The Resumator. It's an online system for businesses to promote their jobs and review resumes efficiently. We already have a logotype (seen at www.theresumator.com), but we're looking for a mascot that we can make as part of our brand.
Take a look at zendesk.com. At the top of the screen they have a logotype. But under that there is this happy looking guru in the left corner. We want our own "guru".
Our company has a similar attitude as Zendesk - fun and quirky. We want some type of mascot that looks like a funny interpretation of what a "Resumator" is. We've thrown around ideas like "it's some contraption" or "it's a fierce, but cute looking animal" but let's face it - what the hell is a Resumator? Many people think of The Terminator when they hear it.
We need your help. Please design a clean, simply mascot icon that we can use for T-shirts and stickers, as well as part of our marketing campaigns. The mascot must be simple and vector based (n0 line art unless it is converted to a clean vector). It does not need to be a full "body" including a torso - it could be the face of something only. It could be a contraption that looks like it parse resumes. It could be 50s era looking contraption. It could be a weird object.
WE DO NOT NEED TYPE. WE JUST NEED A MASCOT. DO NOT TYPESET "THE RESUMATOR" NEXT TO YOUR LOGO.
It just needs to look progressive and fun. This is not an easy project, but it should be fun. Show us what you think The Resumator is!
Who Is Your Audience?
Hiring Managers, founders of progressive companies, and basically anyone who is looking for tools that help them hire.
Requirements
We Like These Examples
www.zendesk.com ---"the guru"
We Absolutely Must Have
Vector Art adobe illustrator eps file
Materials
Contract
Files
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