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Tell us what you need

What is the exact name you would like in your logo?

The "PERFECT TREE" - Japanese-style 'Omiyage' Gift Set

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1.) A product of high quality, on the high-end

2.) Nature and freshness

3.) Friendliness and joyfulness

What logo styles do you like (image + text, image only, text only, etc.)

Hey everybody! Fun project and we know exactly what we want (even have an example) but are still somewhat leaving it up to your creative interpretation!

Please see the attached image for clarification on exactly what we're looking for. Although this photo was just snapped somewhere on-the-go and isn't the best quality, it should give you a really good idea of how to design things. Our tree should look distinct from it but this is really the exact style, type and layout of the image she wants.

The client is "Hawaii Grown Macadamia Nuts" but the logo you're designing isn't for the company itself, but for a special type of take-home gifts they'll be offering soon. The logos will be printed on the black boxes the gifts go in. Company name should be included but should be small and out of the way, and will be the only text that appears on the box.

Graphic work should be flattened, 2D and illustrated - please DO NOT create anything that's too photo-realistic or cartoonish. Background to be BLACK. Foreground color (of the tree) is open to your creative direction, but she originally envisioned either dark green, silver or gold colors. The foreground of the tree will be printed in shiny foil, over the black background. NOTE: Tree should be a little "lop-sided" on one end so the image can wrap around the side of the box, printed across more than one surface. Refer back to the attached image as an example!

P.S. It's not necessary but if you wanted to spice things up, she said she's also open to the idea of having roots coming out of the tree at the bottom or having ricemes (groupings of flowers) or macadamia nuts on the tree.

Do you have any other info or links you want to share?

This project for my female client who sells macadamia nuts at farmer's markets (in Hawaii) and through events but wants to start selling some of their higher quality nuts as special, high-end gift boxes for Japanese tourists. Why them? Number one, they love Hawaiian-made treats. Second, it's customary in Japan to ALWAYS bring back gifts or souvenirs for your friends, family and co-workers. It's extremely rude not to. That's where the word "Omiyage" comes from. Here's a better explanation online: http://maki.typepad.com/justhungry/2010/...

You might be wondering... what the heck ARE macadamia nuts??? They only grow natively in certain parts of the world so you may not have tasted, seen or heard of them before. There's no need to include macadamia nuts in the logo itself (although you could if you wanted, include a small one somewhere) but to help you understand what they look like, I'm attaching a ZIP of macadamia nuts and the trees they grow on.

Please contact me if you have any questions! I'm a quick responder =)



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