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LET ME TELL YOU ABOUT US:

We are a pet boarding facility looking for a logo which expresses our unique personality and our commitment to providing a vaction home in the country for pets while their owners are on their own vacation. We are eco-friendly and committed to using biodegradable and recyclables in every part of our business. We offer a ton of services such as grooming, training, airport transportation, pet pick-up and delivery, gourmet meals, kosher meals, etc. We also provide care for exotics and horses. We provide a very high-end, high quality service while maintaining a price structure which does not price our services out of the range of the average pet owner.

We would like the logo to have a bed and breakfast/country inn type feel to it and would very much like to use warm colors like burgandies, tans, and the like but we are not 100% committed to any particular color scheme.

We are dog and horse breeders and and personally keep and rescue a wide variety of animals from toroises to llamas and anything in between and are committed to providing the best possible care for every animal that comes to stay with us. I know the logo cannot really express all of this but my hope is that there can be a feel to it that will convery the level of caring we have and our commitment to what we do.

We breed Leonberger dogs so if the dog could be a Leo well that would be a plus. Logo should represent our name.

HERE IS WHAT WE NEED:

We will be using this logo on our website, business cards, thank you notes, dog food packaging and other assorted things. We are really also hoping for a logo which would still look great if printed in only one color on items such as doggie bandanas -- that the dogs wear home after their trip and the like. We would like it to be flexible enough that if we expand to a full website redesign or ??? that we can still use the logo as an integral part of our website and our brand. In the best of all possible worlds I would love to see some element of the logo that we could use to make a border on the web page without it looking ridiculous or overdone.

OUR TARGET AUDIENCE IS:

Pet owners, travellers located within approximately 25 miles of our business. Middle income and above. Our customers feel confident that we are knowledgeable and provide outstanding care for their animals. They trust us.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have some reference to cats and dogs, country feel and preferable bed and breakfast / country inn feeling

Like warm colors - but don't want boring!

Like a classic type look without being old-fashioned

Don't want neon type or super-bright colors

Don't like text that is too frilly looking

Do not want the standard boarding kennel logo with a dog/cat outline and the name of the kennel.

ie: http://www.bestfriendspetcare.com/ or http://www.countrysidekennels.com/ (boring!)

Want it to stand out, be creative, be fun without being too cutesy.

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