Tell us what you need
What is the exact name you would like in your logo?
The creative process with the logo project is about finding a cool image or making the name the image. The print of the name could be PurposePilot or maybe PurposePilot.dk (Danish web site). I would like it to have the subheading What matters or New leadership.
What is your industry?
Consulting and Professional Services
What are the top 3 things you would like to communicate through your logo?
The logo should communicate profit oriented professionalism (as opposed to the spiritual enterprise), the importance of knowing where you are headed (the purpose) and that high quality solutions are provided and not least implemented. The duality in this is that rationality does not optimize the way we work togetherit is a little more complicated than that. The colors are up to your creativity. However, my thought is that the more cold colors would be ideal, e.g. blue as is signals wisdom, coolness and rationality, water, tranquility as opposed to the color red that could overemphasize the purpose part of the name as more of a spherical endeavor. I would like it to be conservative and with straight lines and very businesslike on the other hand I love the more burnt colors, the hippie colors and the more artful creations!
What logo styles do you like (image + text, image only, text only, etc.)
The company name must be part of the presentation of the logo (Purposepilot), maybe with the internet address as part of the name (Purposepilot.dk). This is to say that an image cannot replace the name. I have seen logos that I really like made on the following recipe: Purpose-Image-Pilot with the subheading written underneath. You are more than welcome to play with the background as well and make that part of the image. This is something I have seen and have been really impressed by.
Do you have any other info or links you want to share?
It is a little difficult for me to judge whether you will need more information about the business itself. I shall be active in updating the brief with additional information if appropriate as we go along. Please do not hesitate to ask, if you need further information or need specific feedback as you go.
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