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LET ME TELL YOU ABOUT US:

We are a very special bookstore, now still in construction, located in the University area of Beijing. It is a cultural place selling the books (mainly non-novels, social-science related, or popular books in Politics, Social issues, Economic issues), antique maps and collectibles (any collectibles that has information related to China or Neighbouring areas, for example, maps from 18 century is a very good example) and cafe services. The other function of (more important function)is related to the lectures, salon, discussions, meetings of intellectuals in Beijing, for the promotion of national self-confidence.

The Name of the bookstore is "April Commune" or "SiYue Commune", choose either of them. The Chinese script counterpart must be included, check the jpg and doc files in attachment

HERE IS WHAT WE NEED:

The rise of China is a very special event in the world today. Since 2004, the rise and dominant potential of China has been a hot topic and debate among the intellectuals across the world. However, in China (the major cities, like Beijing, Shanghai, Nanjing, Guangzhou or Shenzhen), there is no such cultural place to discuss the issue, discuss the future of China, the achievement, the problem and the solutions. There are some "Bohemian Bourgeoisie" style bookstores/intellectual cafes in Beijing/Shanghai/Nanjing, although famous and popular, they are not helpful to the promotion of intelligence for Chinese.

The bookstore would be a major culture hub for the promotion of the self-confidence, self-reliance and renaissance of Chinese culture. The name of bookstore: April Commune or SiYue Commune (for the Chinese script counterpart, check the jpg/doc files), originate from the grassroot oversea Chinese student movement in April,2008. Chinese students launch a protest against the bias report towards China and the harassment to the Torch Relay in Paris, London, San Francesco, Tokyo and Seoul . It is one of the major turning point in the sentiment of young Chinese and would be remembered in history.

The logo of the 2008 Beijing Olympic Torch Relay has integrated the Chinese elements (ShuHua) with the modern design. We wish the design for the bookstore would be modern, also integrate some background information of the bookstore. At the same time, the logo should be simple, easy to remember, easy to carve into a stamp/seal , easy for print, fresh and vivid when it is printed or scribed with one color (like the laser scribing machine).

You can design our bookstore logo with an open mind.

I also submit some logo for Beijing 2008 olympic games (including Torch Relay, Environment, Culture), they could also be refered if helpful.

OUR TARGET AUDIENCE IS:

Located inside the university district, the custumers are students, teachers and other intellectuals and professionals in Beijing. Also other peole and groups.

WE LIKE THESE EXAMPLES:

I liked the Pictorial / Combination Logo (like Nestle, WWF) and Abstract Logo Conceptual / symbolic (optional text)

Lettermark Logo(Acronym or letter based logo (text only)) could be also considered but remember , there is Chinese script inside (must be included), so you should have the computer font files for Chinese script to design.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The English and Chinese name of the Bookstore.

English Name(two Choice): April Commune / SiYue Commune

Chinese Name: See the attachment files.

The color choice could be green (reflecting the Youth elements) or Red (Chinese elements), but do not choose both of them, you can choose 1-3 color for the design, but do not too much. And the design should be fresh and grasp audience/reader's attention even it is printed in single color.

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