Tell us what you need
What is the exact name you would like in your logo?
The Legacy Mission
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1) The Legacy Mission is seeking an uplifting-but-pragmatic logo design for our U.S.-based non-profit organization.
2) The Legacy Mission helps terminally ill patients create commercial-quality videos for their loved ones.
3) We are not a "doom and gloom" service but one of hope - that every person can tell the story of who they are, their memories, sense of humor and uniqueness, and can be accompanied by a significant other in the piece (this is done more often with couples with children so that the surviving parent can share with the children at a later date and the children can see how their parents interacted).
What logo styles do you like (image + text, image only, text only, etc.)
Image and Text - Pictorial/Graphic that includes the organizations name. The look should be hopeful, joyful but pragmatic - nothing dark or dreary and nothing too cute. Orange Pantone PMS 158 is a color to be considered for the text or logo in that it offers a sunshine-like hopefulness, but other colors that are softer may work better and will be considered.
Do you have any other info or links you want to share?
The Legacy Mission is seeking an uplifting-but-pragmatic logo design for our U.S.-based non-profit organization. The Legacy Mission helps terminally ill patients create commercial-quality videos for their loved ones.
Co-founded by a 20+ year Fortune 500 marketing executive and a 20+ year award winning cinematographer, the idea was sparked by a friend who described how she dialed and redialed her fathers mobile phone after he died in order to hear the sound of his voice again on his outgoing voicemail message. While video-equipped computers and mobile devices are plentiful, the co-founders knew that the art of helping someone tell their story is not and families are often left with little to no video of their loved one.
How the Organization Works (process may help designers)
Families with young children are offered priority status, although having children is not a requirement nor is age. The Legacy Mission offers two video shoots per family one of the individual, usually with his or her significant other, and one of broll of the family and/or friends in their normal activities. Individuals do not record time released mini messages for after the person passes away (such as a message to a child for each birthday or other events) but instead topically related conversations about memories, advice on a number of topics and desires for their loved ones that can be viewed in one sitting at the time of choosing (when children are old enough and mature enough to appreciate it). Photos, favorite music and home video are sometimes interspersed. The final products result in one video for a select few family members usually spouse/partner and children and another shorter video to be viewed by a broader audience. While topics are serious, the tone is one of hope for those left behind so that those family members may experience the look, the voice and, where applicable, the idiosyncrasies of how that individual interacts with their spouse or significant other as captured on the video.
It is important to note is that all individuals agree at the time of their video to participate in a follow-up video in ten years. Most unfortunately will not live that long, but for those who do, the video project pivots from a gift to children/family to a gift of hope to others facing a terminally ill prognosis.
That every terminally ill person has the opportunity to create a living legacy for loved ones to cherish throughout their lives.
The Legacy Mission (www.legacymission.org) is a 501(c)(3) nonprofit organization that helps terminally ill patients create commercial-quality videos as a living legacy for loved ones.
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