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Business Info

What do you do?

This is for a new logo to be used on my blog. It will replace the current light bub logo found on the mast head of my blog (http://craigrhinehart.com). This blog is about a variety of corporate entrepreneurship (or intrapreneurship) topics. Main intrapreneurship themes include business innovation, strategy and growth ... as well as the tools and processes that support intrapreneurship.

Business Name

The name does not have to be part of the logo and I will consider designs with either approach.

Not a business, for a personal blog - http://craigrhinehart.com

Target Audience

What is your industry?

Other

Describe the target audience for your icon design

The blog is for general business audiences (all sizes) including executives and "C" level. My readers tend to be from larger organizations. Mostly business but some government readership.

What 3 things would you like to communicate to your audience through your icon design?

Support for the corporate entrepreneurship (or intrapreneurship) concept. Support for the main themes of business innovation, strategy and growth. I could easily see a retro style design working for this since intrapreneurship is sort of a blend of the old and the new.

Style and Details

How many different icons do you need designed?

Ideally, I'd like a main logo that can be extended or modified in support of sub-topics. If you look at the current logo, in theory I could replace the "bar chart" inside the light bulb with other graphics if I so desired. This is not mandatory though. If the logo cannot be extended, I would still want to augment with some stylized icons as a future project. Current log can be found here on masthead: http://craigrhinehart.com

Do you have specific size requirements for the icons?

This could be used in print design or as a high quality book cover or even poster format infographic. It should be high quality enough to support print applications such as book cover of poster.

What icon design styles do you like?

I like retro, old school for certain things. I also like mono-chromatic but color is desired. Would ultimately need to have a corporate feel but that does not mean boring.

What colors do you want to see in your icon design?

Not married to any colors. Would like options. Would ultimately need to have a corporate feel.

What colors do you NOT want to see in your icon design?

Again, would ultimately need to have a corporate feel.

What adjectives should best describe your icon design?

The website is pretty self explanatory. Simple but descriptive. I could easily see a retro style design working for this since intrapreneurship is sort of a blend of the old and the new.

Do you have additional requirements or links you'd like to share?

I would like to support the logo with a variety of icons at some point.

Materials

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