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Business Info

Business Name

Third Rail

What do you do?

We conduct surveillance on registered sex offenders using professionally trained surveillance experts. We enter collected information into a database and work hand in hand with law enforcement to ensure registered sex offenders do not victimize the innocent.

What is the exact name you would like in your logo?

No particular requirements, but having the name "Third Rail" is highly desired

Target Audience

What is your industry?

Private Investigators, Surveillance Experts, Family Protection

Describe the target audience for your logo

Our demographic is primarily the parents of young children, victim rights advocates, and middle to upperclass suburban families.

What are the top 3 things you would like to communicate through your logo?

1. Professionalism, 2. Expertise in Knowledge and Experience, and 3. a sturdy/stable/distinguished/stoic demeanor. It should also be understood that the name "Third Rail" refers to the train rail that provides the stability and energy for trains. Trains could not operate without it. It is also referred to in politics meaning "untouchable." In other words, for a politician to fight a third rail topic may be political suicide. I am not necessarily looking for a train or rail in the logo.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We can try anything you creative folks would like. I am open to anything; however, I believe a combination of text and image may be visually pleasing. I am not looking for anything too detailed or cartoonish, as that may take away from the professionalism. Yet, I do not want to limit someone's creative ability.

What colors do you want to see in your logo?

We do not have any color requirements.

What colors do you NOT want to see in your logo?

There are no requirements for color limitations; however, I will say that pastels or super bright colors may not represent the professionalism we desire.

Where will your logo be used (print, website, etc.)?

It will be used on the website, business cards, envelopes, 8.5 x 11 reports as the header, small to large signs, television commercials (potentially computer-generated and manipulated), t-shirts, hats, coffee mugs, and other marketing tools.

Do you have other info or links you want to share?

No other links. Just remember this is a controversial topic, and any action or piece of the business that insinuates a lack of professionalism or that we don't know what we're doing, will cause the business to fail.

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