• Award$400
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  • Creatives51

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Creative Brief

Who are you?

Keely's Naturals is a start-up natural foods company targeting active kids and their health-conscious parents.

Our first product is an all-natural and nutritionally fortified all-fruit juice bar. The product is a snack that you freeze at home. It will be sold through natural foods stores and general grocer chains. Importantly, our product contains both real fruit juices and real fruit pieces.

The product competes in the space between the super cheap and artificial traditional freezer ices, and the premium fruit on a stick pops.

What do you need?

We need a logo that effectively and concisely communicates the values of the brand, and encourages potential customers to pick up and examine the product.

The logo will be used on exterior (cardboard box) packaging, and interior (small plastic sleeve) packaging.

The logo needs to communicate:
Fun
Healthy
Natural
Authentic (we are a small start-up with a story behind us. we do not want to appear as a unit of a slick packaged foods giant)

Who Is Your Audience?

Appealing to mothers is essential, as they make most of the family purchasing decisions. I am concerned with mothers who want healthy and natural snacks for their children.

Kids ages 5-12 are the targeted consumer of the products. Our flavors have been designed to appeal both to boys and girls.

Requirements

We Like These Examples

We like simple, clean, and natural logos.

We Absolutely Must Have

We must have the words ' Keely's Naturals ' incorporated into the logo. We would like to have fruit or a reference to fruit in the logo.

We would also like a logo that could be transferred to product extensions beyond our initial fruit desserts.

The logo must also be easy to reproduce as it will be featured on large and small packaging, as well as on t-shirts and promotional materials.

Materials

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