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Tell us what you need

What is the exact name you would like in your logo?

The Furnace

What is your industry?


What are the top 3 things you would like to communicate through your logo?

1) Welcoming--regardless of level of expertise/skill
2) has presence, legs, strength, and is attention-grabbing
3) Artistry, innovation, creativity, interactivity, collaboration

What logo styles do you like (image + text, image only, text only, etc.)

Crisp, clean, legible, image focused, brand recognition, I plan on making this a very recognizable image in the Colorado arts community. Needs to include some element that will translate to an icon for websites/mobile sites.

Interesting logos:
The Corning Museum of Glass - see the circular logo in bottom right corner at cmog.org. Love that although it focuses on one aspect of the glassblowing process, it is a strong, bold statement about the material. It's very strong, very clean, and a recognizable logo that speaks volumes. LOVE this one.

Third Degree (http://www.thirddegreeglassfactory.com/) -- okay conceptually; not quite as clean or interesting as we'd like, but at least they have a logo!

The Crucible (http://thecrucible.org/) -- like the way the flame element translates well into an icon; the overall logo is a little busy but still looks like it could work well on a sticker (although we'd like something a little more iconic, like CMOG...). What we don't like about this: it feels busy, and could be confused with other industries (bicycles, sporting events)...

See C&H Glassworks (http://www.chglassworks.com/) logos--bottom of the webpage, either side of the photos--these are logos/graphic elements for our current business. We like the clean crispness of the images, we like the glassblower because it conveys creation and interaction--it isn't a static image. What we don't like about the glassblower is that isn't quite as bold as we'd like and it pigeonholes the kind of glassblowing that we do (ie, blowing hot glass, whereas we actually blow, but also cast AND do lampworking AND coldworking AND many other techniques.) What we don't like about the image on the right (with the silhouettes) is that it relies on a particular style of vessel... and feels too staid. Overall, we're not wild about the greenish color, either. Feels too soft for a vibrant, exciting, interesting art form.

Pittsburgh Glass Studio (https://www.pittsburghglasscenter.org/) -- like the fluidity, the contrast of hot (orange) and cold (blue); transfers well to the icon on websites. that said, it's not bold enough. Feels too soft, not edgy.

Pilchuck (http://www.pilchuck.com/)--like the iconic image of their logo (although this is tied to architecture at the school and we don't have that at this time).

RedHotTools -- (http://www.redhotmetal.net/glassblowing-...) -- like the use of tool silhouette in the logo.

Do you have any other info or links you want to share?

We need two variations on the same logo. The first is simply "The Furnace." The second incorporates a descriptor: "a glassworks." We need/want to be able to drop the phrase "a glassworks" from the logo in a few years, but would like to incorporate it at this early stage of the game. Think of it as similar to a title/subtitle on a book (ie, Everything You Should Know About Everything: the only book you'll ever need).

This new logo is part of a rebranding effort. My current website is www.chglassworks.com. I will be replacing the old logo with the new one and updating the existing website to accommodate new branding (but retaining the info). My goal is to make The Furnace the premier community glass studio in the Denver area. The logo needs to represent a fun, welcoming, cool, approachable vibe. Most glass shops in the area are closed-door facilities that do not welcome the public. I am the opposite.

There are three major aspects to The Furnace: hot glass (aka furnace work), lampworking (aka torchwork) and coldwork (ie, cutting, grinding, and polishing glass). It is okay to not try to incorporate all three concepts into the logo *but* we'd prefer to not alienate any one aspect by focusing overtly on, say, blowing (as our current glassblower logo does.) That said, there are certain universals such as... flame, heat, working molten glass with hand tools, bubbles, blowing, (scale is different on bubble/blowing size but the concept applies)



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