• Award$200
  • Entries35
  • Creatives16



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Business Info

Business Name

The Fisherman's Daughter

What is the exact name you would like in your logo?

The Fisherman's Daughter

Target Audience

What is your industry?

Food, specifically sauces and condiments. Our leading product will an all-purpose Vietnamese sauce that can be used as a salad dressing, a dipping sauce, a table condiment, mixed with soups, or as a marinade.

Describe the target audience for your logo

Were looking towards grocery buying decision makers in the household, whether its the urban young man who cooks for himself (and maybe a lucky date) or the suburban housewife who is making something a little extraordinary for dinner tonight. The audience will be middle to upper class, tends towards specialty items, likes ethnic foods but doesnt necessarily have the background or time to prepare them from scratch. They appreciate family recipes and authenticity in purchases, as well as quality, and are willing to spend a little extra for specialty items. They also like to eat out, wants to bring some of that diverse eating experience back into the home. They like healthy and natural, but flavorful foods.

What are the top 3 things you would like to communicate through your logo?

- Family brand with ties back to Vietnam/Asia and the roots of the type of food, with a modern, sophisticated slant for the American palette
- Authentic recipe
- Quality and consistency, with small hand-made batches, freshness, and uniqueness of flavor

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

- Text and image
- Clean lines, simple yet striking
- Image silhouette is clean and memorable
- Image of logo could be a standalone

What colors do you want to see in your logo?

- Some affinity towards green, images of the sea, the fishermans world with an Asian slant
- No specific preferences

What colors do you NOT want to see in your logo?

- Avoid earth tones and dull colors

Where will your logo be used (print, website, etc.)?

- Will be used both in print (labeling, merchandising, paper collateral) as well as website

Do you have other info or links you want to share?

See shared files.



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