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Business Info

Business Name

The Duke MBA Energy Club

What is the exact name you would like in your logo?

The Duke MBA Energy Club

Target Audience

What is your industry?

We are a student club comprised of MBA students that are passionate about the energy sector. Energy and Academia

Describe the target audience for your logo

The target audience for our logo includes
1) prospective Duke students interested in energy
2) current Duke students interested in energy
3) Duke Alumni active in the energy industry
4) Energy professionals from all areas of the industry including renewable energy (solar, wind, biomass, etc), traditional energy (oil & gas), transmission and distribution, etc.

What are the top 3 things you would like to communicate through your logo?

1) The Duke MBA Energy Club is comprised of students who represent varying interests in energy - including renewable energy (wind, solar, biomass, hydrogen) and traditional energy (coal, oil and gas, natural gas) etc.
2) The Duke MBA Energy Club is a professional club
3) The Duke MBA Energy Club is the unifying body for all Duke MBAs who are interested in energy. These students represent the future leaders of the energy industry.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Darden Energy Club Logo
website: http://www.darden.virginia.edu/web/mba/s...

MIT Energy Club
http://www.mitenergyclub.org/

Ross (Michigan) Energy Club
Site: http://ross.campusgroups.com/energy/

We like both text and image. We want something powerful yet understated. The word Energy should feature prominently.

What colors do you want to see in your logo?

Duke University Blue
Blue
Green
Gray
Black

What colors do you NOT want to see in your logo?

Pink
Purple
Red
Orange

Where will your logo be used (print, website, etc.)?

Print, Website, Posters, Flyers

Do you have other info or links you want to share?

Here is the link to our website -
http://www.fuquaenergy.com

While we like our currently logo, we feel like it's a bit boring and out of date. We want to move towards branding ourselves as The Duke MBA Energy Club as opposed to the Fuqua Energy Club, due to name brand recognition.

However, the website should provide some good information on what the club is about.

Materials

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