LET ME TELL YOU ABOUT US:
30 year old association management company that runs 4 membership associations as an independent contracted company. Had the same clients forever. Fairly staid industry. Need a new logo. The old one was just our name. Need to project trust, business-like attitude, but want an updated, hip look to it. Current website is a piece of @%#$% put up about 10 years ago by an early adopter webguy....older than me! Hard to believe, I know. Never had time to fix or update it. Don't get clients from it...just needed a spot on the web. I will probably create a Landing Page-type web presence with contact info only.
HERE IS WHAT WE NEED:
This will be used on business cards, website, letterhead, etc. Will need it in every format likely to be used...tiff, ai, vector, jpg, etc. Color? You tell me. Not held to one or two colors.
OUR TARGET AUDIENCE IS:
Board of Directors of membership-associations....aged probably 30-50
WE LIKE THESE DESIGNS:
dont want to jinx any creative juices. don't trust what I like anymore.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The logo must have a fit for address and contact info under/around/over it. So many times when the contact is added to a design, it looks like it's just slapped on there adn wrecks the entire thing. So, would need street address, phone, website address...the usual
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