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LET ME TELL YOU ABOUT US:
The Cub Reporter is one of the Web's most well-read Chicago Cub fan blogs. We comment on breaking news, provide game previews and recaps, discuss personnel moves (possible and actual) and generally speak to anything that a Cub-obsessed person would want to read about the team.
HERE IS WHAT WE NEED:
A logo that will sit atop the site and could be featured on baseball hats, t-shirts, etc.
OUR TARGET AUDIENCE IS:
Insanely dedicated Cub fans. Our readership, or at least those hundreds who comment on our posts, seems to be almost exclusively male and--just a guess here--tending to be from mid-20s to 50 years old or so. We want the logo to quickly communicate that this site is focused on the Cubs and baseball, though we don't want to suggest any official connection between our site and the team. We also want the logo to be fun. This is, after all, just baseball, not life & death, though we and our readers often confuse those.
WE LIKE THESE DESIGNS:
Love the MLB.com logo (http://tinyurl.com/2rdh58)--the red & blue are even reminiscent of Cub colors. The logos for these fan blogs for other teams have some nice personality: lonestarball.com, halosheaven.com, and athleticsnation.com. Also see the new Seattle Sounders FC logo (http://tinyurl.com/bj7o69). It strikes a nice balance between being contemporary and classic.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design cannot even remotely infringe on the official Cubs logo, any official secondary Cub logos (e.g., the brown Cubby bear face), or any other MLB team logo. Also, we don't want to see any teddy bear interpretations of "Cub." Not a mandatory, but it would seem to make sense to reflect Cub colors, which are red and blue.
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