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Tell us what you need

What is the exact name you would like in your logo?

The Council Ale House

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

Simplicity
Craftsmanship
Fun Culture

What logo styles do you like (image + text, image only, text only, etc.)

Image + text

Do you have any other info or links you want to share?

WHO WE ARE:
The Council Ale House is a soon-to-be brewpub (craft beer brewery and pub) that serves small batch, hand crafted beer and gourmet panini sandwiches and places a heavy emphasis on community, beer education, fellowship,and conversation. It will be located in one of the oldest communities of central San Diego, CA that is becoming one of the hip spots in area.

The company name, Council, is derived from what the word means, a group of people that gather together in one place to debate, discuss, and deliberate. Our goal is to be the community hub for families, couples, and singles in the area to enjoy fine beer, food, conversation, and fellowship. We are passionate about Craft Beer and will place a heavy emphasis in the pub about the craftsmanship involved in making the beer. The brewery will be located in the center of the pub for people to watch the beer making process.

WHAT WE NEED:
We are looking for an eye-catching, clean, simple logo people can capture the customers interest and attention and be something they can easily identify with and remember - an instantly recognizable mark. We want people to like the logo so much that they want to wear our clothing merchandise.
We are open to any logo design and these are merely some ideas we like Bottlecraft Bottle Shop: http://bottlecraft.myshopify.com/ (round logo) and Idle Hands http://www.idlehandscraftales.com/site/.


TARGET MARKET:
The target market segment are individual consumers that are craft beer enthusiasts and are approximately 21-40 years old, although it extends beyond to anyone that enjoys craft beer. They are likely well educated, adventurous,and have a well developed palate. We are targeting both male and female craft beer drinkers with a special emphasis on the female drinker. This person likely drinks other established brands such as Stone, Dogfish Head, Lagunitas, Sierra Nevada, and Russian River.

LOGO USE:
The logo is needed for the company branding and will be used as follows:
Glassware: primarily Belgian style tulip and Willi Becher pint glasses
In-Store: Tap handles, website design, building signage, interior signage for posters, wall menu boards, table menus, coasters.
Packaging: Beer bottle labels, beer bottle caps, keg collars (needs to stand out from the crowd of other bottles)
Print Media: Business cards, letterhead,
Merchandise: Clothing (t-shirts, hats, sweatshirts, etc), stickers

MUST HAVE:
The Council Ale House
San Diego, CA
Eye-Catching, clean, simple logo
Shows quality and craftsmanship.

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