LET ME TELL YOU ABOUT US:
My name is Andres. Nice to "meet" you. I am a scrappy entrepreneur with an idea and a minimal budget. (The actual product is still in the development stage.)
HERE IS WHAT WE NEED:
I need a logo for my product -- The Caffeine Cop! The product tests whether or not beverages contain caffeine. I definitely want to play up the whole cop angle of the brand, with a logo that maybe incorporates imagery like a badge or club or something like that. Bright colors, I think. Something eye-catching with large type-face.
OUR TARGET AUDIENCE IS:
Think a bit on the kitsch side, but not cheesey or tasteless. The end customer here is a senior citizen who shops at K-Mart. Ultimately, I'd like to see this product in repetitive advertisting rotation on cable TV (think 'The Snuggie').
WE LIKE THESE EXAMPLES:
I'd look at logos for products geared toward senior citizens. Similar logos that come to mind (although not specifically geared to senior citizens) would include KFC, STP, Mobil. Nothing too busy.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Again, something really clean and relatively simple. Eye-catching colors and nice, big type-face.
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