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LET ME TELL YOU ABOUT US:

The site is www.thebrowser.com

It is a "what to read/Link aggregation site", combining parts of the roles of newspapers or magazines and that of book shops in the print world by making recommendations of the best articles and books on different subjects, and with those articles and books accessible (free or not) through links. We also see the potential to expand into film, documentaries and other media in time.

We see our value-added as using strong editorial and expert input to filter the high quality pieces of the web and book worlds, as well as to create an easily searchable library of top quality work.

HERE IS WHAT WE NEED:

A typeface, logo and coloring for our website banner.

OUR TARGET AUDIENCE IS:

Readers of publications like The Economist, New Yorker, Arts and letters daily, marginal revolution, NYRB etc.

WE LIKE THESE DESIGNS:

Admired sites:

www.newyorker.com (Cool, elegant, stylish, from the banner down to great coloring and typeface - sets the bar, and (unusually) manages to do so on the site as well as in the print format)

www.aldaily.com (Arts & Letters Daily) (Its layout is weak, but its logo, look and coloring all appeal.)

www.google.com (Simplicity itself - so different from Yahoo!)

www.kk.org (Kevin Kelly's website) (Organization, look and feel - matches the eclectic but brilliant content.)

www.realclearpolitics.com (more content than design which is too cluttered and too many colors, but the logo (and name) is good)

Admired newspapers, magazines, book-shops:

International Herald Tribune (Simple, classic look, good typeface and elegant layout that manages to advertise its eclectic but high-quality content well. The best of the big papers)

The New Yorker (As above)

The Economist (Simplicity of logo and typeface, design and layout all of a set.)

Daunt Books (London bookshop, the first on Marylebone High Street. Mentioned because is a key model - in looks, ambiance and content - of what we are trying to achieve: a place where you want to go to both browse and find out what to read on different subjects (their done largely by geography)).

Appealing adjectives we'd like the site to conjure:

Cool, uncluttered, simple, clear, clean, wise, stylish, humble, calm, elegant, classic / classy.

What we like and are less keen on about the design of our site currently:

We like: The simplicity of the design, layout, its architecture, the coloring (mostly), the name, its sense of clean, unclutteredness.

We think we need work on: creating a distinctive typeface for our name; same with the banner (including any logo and emblems); typeface for different headings and body; help on coloring; possibility of having sketches of contributors. Really we would like a clean site, that looks less amateurish.

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