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LET ME TELL YOU ABOUT US:

We are launching a new betgame and slotmachine store in Italy, and we need a stunning logo for the website and the brochures. The store will go under the name "Il Gatto con gli Stivali (in english: "The Booted Cat" aka "Puss in Boots" aka "Master Cat", in french "Le Maistre Chat") and our aim is to create the destination of choice in our city for lots of people: adults, families and young people.

HERE IS WHAT WE NEED:

We need a new logo that is able to identify the gaming place and the entertaining environment, both ironic and happy. Please note that the target audience is made up by both adults and families.

The logo must reference to the character of the well-known fairy tale "the booted Cat", and essentially picturing the cat itself. You can play with colors and positions of the cat, but the logo must be an inspired and innovative product of your creativity, and not something copied from the illustrations of the fairy tale.

The logo should have also the words "Il Gatto con gli Stivali" (the italian translation for "The Booted Cat").

The logo should be easy to remember and be easy to adapt to small as well as big version, so that little details are better to be left out. The logo should also mirror the excitement, expectation and happiness of the people playing in the store, have fun and have a pleasant time. You can for example design a cat with a blinking eye, or something like that, but -you know- you are the creative, so you know better than us how to play this game!

Please remember that the star of the fairy tale, the cat, is always smart, brilliant and a positive character.

OUR TARGET AUDIENCE IS:

As said, the audience is made up by both adults and families who want to enjoy a few hours of their spare time playing in an happy and positive gaming environment, where there is also the possibility to socialize (in the caf lounge area), so you should try to come up with a bright, refreshing and optimistic logo.

WE LIKE THESE EXAMPLES:

We like clean designs and logos that are easy to remember and memorable. You can think for example:

apple

google

coca cola

ferrari

But of course, we need to be adherent to the fairy tale, so that the booted cat will be the protagonist of the logo.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A logo where the words "Il Gatto con gli Stivali" are clearly visible. You can use all caps, all lower-case or a mix. Our preference wording is the following "Il Gatto con gli Stivali".

The logo ideally needs to come accompanied with the cat . Were interested in having our own version of the Booted Cat - so that no copies of the fairy tale illustrations will be accepted. Wed like our Cat to be clearly visible so that we can use it elsewhere on the brochures and posters for different purposes. Be aware that can be copyright issues if you copy your cat from publications and books, and if we know you are making a copy, we will immediately forward your design to the author and editor so that they can take legal action against you.

Be creative, not irresponsible.

You can use your preferred color scheme, as we don't have one, but we will ask you for the exact color used (hex or whatever) in order to allow us to print out the brochure and make a coordinated website.

Of course the logo needs to fit into our gaming and entertaining environment, but it is not necessary for it to incorporate lots of colors, you can also decide to use only one color if you think this is the best way to go.

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