LET ME TELL YOU ABOUT US:
We are forming a new franchise for our jerky outlet stores called The Beef Jerky Outlet. We have in the past been a collection of independent stores with individual logos and labels....we are looking to consolidate under one strong design as we franchise our concept.
HERE IS WHAT WE NEED:
OUR TARGET AUDIENCE IS:
WE LIKE THESE EXAMPLES:
I would like the designs to take one of these tracks: a design that resembles a 1)heavyweight championship belt or 2)a custom belt buckle or 3) "burned" into wood or leather look like a branding iron would make or 4)like hand tooled leather. Oval shapes have a preference over others but will consider any alternatives.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Clean,clear legible type style. The words Beef Jerky should be the largest of the 4 words. A "stacked" look where top line is "The" line 2 is "Beef Jerky" and line 3 is "Outlet" is most preferred but would be open to other ideas if they can be defended in terms of space occupied and effectiveness/legibility. Incorporating steer horns into the design would seem to be a good auxiliary design element if it works with your concept. The design needs to be compact as it will be used on all manner of labels, signage and collateral.
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