LET ME TELL YOU ABOUT US:
The Advocacy Group, Inc is a Washington, DC based public affairs/consulting company. We work with numerous organizations including: trade associations, major corporations and public policy groups to promote issuses important to our clients. Our three principal business areas include: grasstops/grassroots advocate recruitment, public education campaigns, social marketing/media.
Our company is an industry leader in online recruitment of advocates coupled with off-line activation.
HERE IS WHAT WE NEED:
We are looking for a simple logo that shouts creative professionalism. As a DC based firm, our logo needs to be more professional than artsy creative. It is also important that the company name: The Advocacy Group, Inc be incorporated into the overall logo in a prominent fashion. Most likely we will like designs that are 75% name and 25% logo.
We will eventually use the logo on all of our business correspodence & marketing materials. Including: websites, business cards, letterhead, stationary, golf shirts, golf balls, etc.
OUR TARGET AUDIENCE IS:
Our target audience is professional business people. They are typically Washington, DC insiders with an eye for detail.
We would like the logo to posses the idea of creative professionalism. We also want the design of the logo to appear that it is resonating a message. We have tossed around the idea of using waves that often come from a speaker wrapped around the @.
WE LIKE THESE DESIGNS:
Advocacy Interactive. www.advocacyinteractive.com
Also feel free to use the attached files, they are mock-ups done by staff members!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are really looking for a logo design that comes across as very professional. We also really like the idea of the @ resonating.
Neat lines, text, etc are a must.
We are also looking to use red and charcoal grey as our company colors. RGB of the Charcoal is R:94G:98B:101 and the Red is R193:G33:B35
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