• Award$250
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  • Creatives19

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LET ME TELL YOU ABOUT US:

TerraCaptus is a new venture that will focus on delivering a

marketplace for the exchange of intellectual property. Owners of

patents and other forms of intellectual property will connect with

relevant buyers that are best positioned to understand the true market

value of these assets.

TerraCaptus will focus on the quality of the

relationships between buyers and the sellers to ensure that each party

has the opportunity to maximize its respective benefits in every

transaction.

HERE IS WHAT WE NEED:

A logo that communicates the following attributes about TerraCaptus:

- TerraCaptus is focused on the exchange of intellectual property, and

therefore is an expert in the valuation of innovative ideas

- TerraCaptus is a trusted partner to facilitate the exchange of this

intellectual property

Deliverable must be an Adobe Illustrator file that is CS2 or lower compatible. All fonts must be embedded.

OUR TARGET AUDIENCE IS:

Intellectual Property Attorneys:

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- These individuals are typically traditional and conservative

- They value competence and trustworthiness

- They are responsible for the financial protection of their

customers, and therefore are highly wary of third-parties that want to

deal with their customers' assets. They must feel confident that

TerraCaptus will manage their customers' assets with the highest

integrity

Engineers and Technical Experts:

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- These individuals are highly technical. While they are inherently

creative in their respective fields (which may include technology,

biological sciences etc.), I wouldn't characterize them as artistic.

- They value competence and innovation

- They are responsible for valuation of the assets being exchanged.

So, their primary interest would not necessarily be in TerraCaptus,

but rather the items being bought and sold on our platform.

Executive Officers:

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- These individuals are leaders of fairly technical firms, or at least

of technical departments (such as R&D).

- They value competence and relationships that maximize the

profitability of their firms. They are very mindful of their own

respective brands.

- On the seller's side, the executives want to ensure that their

intellectual property is being exchanged in an established, polished

and well respected marketplace. The buyers want to ensure that they

are purchasing these assets through a legitimate and high-end

intermediary.

WE LIKE THESE DESIGNS:

I would like to see the type used in the logo to be rather traditional and strong. Think Gothic or Gotham. Something that will look good if letterpressed on our business cards and stationary.

I would like to see something mostly grayscale with a single highly saturated color to provide visual impact that would strengthen the brandmark.

The following are a small selection of links that I feel match the above requirements, but should not be thought of as rigid guidelines.

http://logopond.com/gallery/detail/45490

http://logopond.com/gallery/detail/36947

http://www.logogala.com/gallery/details/...

http://www.logogala.com/gallery/details/...

http://www.logogala.com/gallery/details/...

http://logopond.com/gallery/detail/68169

http://logopond.com/gallery/detail/7756

http://logopond.com/gallery/detail/57006

http://logopond.com/gallery/detail/67655

http://logopond.com/gallery/detail/66875

http://logopond.com/gallery/detail/53935

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We do not want to see lightbulbs in our design! We feel this metaphor

is tired and lacks credibility in our audience.

Materials

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