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Business Info

Business Name

WhiteIntense Teeth Whitening Systems

What do you do?

There are three segemnts to the business:
1. Main segment: provide teeth whitening service in a 20 to 60 minute session. 2. sell teeth whitening retail products at physical locations 3. see teeth whitening products online

What is the exact name you would like in your logo?

WhiteIntense, I like the idea of the two words being joined with no space between, but that's optional.

Target Audience

What is your industry?

Cosmetic teeth whitening.

Describe the target audience for your logo

1. Main audience: women, 30 to 50 years old, household income above average ($90,000 +), spa-goers, executives

2. Sub-audience: men, 30 to 50, status seekers, gym members, executives

What are the top 3 things you would like to communicate through your logo?

1. Trendy and upscale
2. Safe and trustworthy
3. unisex

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

1. Make-up brands
2. Shaveing produc/razor/electric shaver brands
It MUST be a FUSION betweem manly razor brand styles and more feminine spa industry styles.

What colors do you want to see in your logo?

It MUST be a FUSION betweem manly razor brand styles and more feminine spa/cosmetics industry styles. This is open however the following makes sense to convey luxurious, upsacale and unisex:

Navy, Black, silver, white, red and some tones of blue as main building colors. Other secondary accents may be in different colors. Think of product packageing that has embossed letters, texture, silver highlights. Silver and white are definitely important. Silver because it emphasises quality and white because it is a teeth whitening business. However, I see silver and white more as highlights rather then main colors. However, this also is open.

What colors do you NOT want to see in your logo?

open. There has to be a demographic and psychographic substantiation for the colors.

Where will your logo be used (print, website, etc.)?

website and print

Do you have other info or links you want to share?

In the name: WhiteIntense Teeth Whitening Systems, I see the descriprive element Teeth Whitening Systems as an underscript. However, I leave it open. Also, it may be completely omitted or a variation offered that comprised of a logo with and without the descriptive element. The line "Teeth Whitening Systems" might have to be altered due to local registration laws. Therefore, a with and without variation of the logo would be best.

Some products sold by my competitors are: Zoom teeth whitening, Beyond teeth whitening, Crest White Strips. For my application I believe this style is a little too plain.

The packageing of products such as those by Gilette, Redken and L'Oreal are very inspirational in terms of colors and atmosphere created although their logo itself is rather dull.

Materials

Contract
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