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LET ME TELL YOU ABOUT US:

Teensy Tummies is an online retailer based in Greater China (Hong Kong, mainland China & Taiwan) of premium US and European baby formula and foods. Teensy Tummies provides trusted, reliable service to its customers in Hong Kong and China with:

- A strong selection of premium and specialty baby formula (and related foods)

- Quality assurance (products from quality sources, supported with a care in delivery)

- Speedy delivery to customer homes (1 day delivery in Hong Kong, 3 day delivery in mainland China)

HERE IS WHAT WE NEED:

We need a brand logo to represent our business.

The logo will be used in the following applications:

(1)Online - on our ecommerce Website where we sell products

(2)Within our corporate sales materials (brochures, catalogues)

(3)On our corporate ID/Stationary (namecards, letterheads, PPT)

OUR TARGET AUDIENCE IS:

End consumers of infant and toddler baby formula (and food products) in Hong Kong and mainland China. Our primary audience can be described by the following characteristics:

> Women with newborn babies

> Aged 28 - 42yrs

> Mostly Foreign/International

- From North America, Europe, Australia...

- Educated or spent significant time outside of greater China

Mindset of target audience is:

> Careful about the choices they are making for their babies

> Worried about quality of food they give to babies

> Hopeful about providing ALL the right opportunities to babies

**The concerns these mothers have are compounded by the fact that they are "expats" not living in their home countries where they would otherwise have trusted baby food brands readily available and recommended by friends/family.

**It is therefore critically important that we achieve the following in our brand logo:

> Demonstrate we are quality operators

> Our presentation resonate with Western cultural sensitivities (American/EU cultural cues)

> Match Western 30-something women's design expectations

WE LIKE THESE DESIGNS:

Attached are some examples of designs we like...

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

The logo design must be:

> Clean, simple with fun, playful appeal

> Have appeal with 30-something females with babies

We would further prefer a logo with the following:

> To utilize a distinct icon together with the text (full spelling of the name..."Teensy Tummies")

**Please see attached examples

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