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Business Info

Business Name

Teddy's American Grill

What do you do?

Teddy's is a startup fast casual concept featuring an upscale ambience with counter service. Brick/stone accent walls, hardwood floors, wooden tables & chairs with fabric booths. Colors will be warm & earthy with reds, yellows, browns.

Menu will consist of prime rib, burgers & sandwiches, steaks, chicken dishes, crab cakes, shrimp, phenomenal entree salads, soups and desserts. All recipes will be made from scratch, all menu items will be prepared to order. Prices will range from $6 to $16 per entree. Beer and wine will be served.

The restaurant will be an Americana theme with some references to Teddy Roosevelt and will have pictures of daily American family life similar to those found in LIFE Magazine, Saturday Evening Post, etc. Norman Rockwell, Ansel Adams.

What is the exact name you would like in your logo?

Teddy's American Grill

Target Audience

What is your industry?

Fast casual restaurant concept with counter service and upscale food and ambience.

Describe the target audience for your logo

A very broad swath. The concept will appeal to families, young professionals, college students, executives, nurses, doctors, salespeople, adminstrators, administrative assistants and more. Average household incomes for consumers are projected to be at least $50,000 and will likely be around $75,000 or more. Average consumer will likely have at least 1-2 years of college education. For the first location, household incomes are above $100,000.

What are the top 3 things you would like to communicate through your logo?

Solid, Proud to be American, Upscale but approachable/affordable.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I like images and text. Logos that I like include Pei Wei, Chili's, Chipotle Mexican Grill and Flamestone - an American Grill.

I would like "Teddy's" to be prominent and "American Grill" as more of a descriptor.

What colors do you want to see in your logo?

Rich, vibrant colors but no more than 2 or 3. Perhaps a deep red or burgundy-type color for "Teddy's". Perhaps a charcoal or deep blue color for American Grill. I'm really depending on the designer to find the best colors, so these are just ideas.

What colors do you NOT want to see in your logo?

I would like to stay away from the exact "red, white and blue" colors that one would find on the US flag.

Where will your logo be used (print, website, etc.)?

Signage, stationary and branding elements such as uniforms, cups, takeout materials,etc.

Do you have other info or links you want to share?

Not at this time.

Materials

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