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Creative Brief
Who are you?
We are a small technology consultancy with a strong focus in the Healthcare industry.
What do you need?
We have recently rebranded and relaunched our website. The logo that was designed for the site does not represent the high technology or artistic look we are going for. The logo needs to represent our name (Compass Solutions), and fit well into the site that was recently created, which has a more modern feel.
We need the logo for our website, letterhead, business cards, slideshows, and other typical uses. It has to work in both small and large sizes, with a clear background, and must print well. Two versions are possible for large and small applications.
Who Is Your Audience?
Mid market companies and healthcare organizations; people include C-level executives to IT managers, evaluating us as a potential source of consulting services. The site is also important for credibility with vendors, and sales executives.
We want to reflect the idea of a Compass, pointing clients in the right direction, with a balance between artistry and a message of reliability. The current logo on the site is a placeholder, and is immature in execution.
Requirements
We Like These Examples
Please see our new website for an idea of the imagery, simplicity, and strength we are looking for. www.compasssolutions.net
We Absolutely Must Have
Compass Solutions (name of company)
See the current website to match the dark blue (primary color), gray, and orange colors used on the site.
We need a file that is high quality resolution, but that can be viewed/resized without a graphics program.
Materials
Contract
Files
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