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LET ME TELL YOU ABOUT US:

1. We create conferences for people involved in computer programming/software development. Our audience develops web sites, desktop applications, and mobile applications.

2. We believe that being in the "middle" of the country in Chicago is important and would like the logo to link with Chicago in some way.

3. We put together conferences and bring together people that a Microsoft, Google, Apple, or other company wouldn't think of mixing together.

Here is our "About us" information:

Today, the various groups and associations that define the Chicago area technology and entrepreneurial community largely generate their own resources from within. In talking with these groups, we continually hear that everyone wants to find some way to share their information and resources. Through sharing, we create a whole that is greater than the sum of its parts. To effectively share, we need to communicate. In order to communicate, we need to know each other.

Attracting all of the different segments of the community (entrepreneurs, developers, designers, investors, universities, etc.) is probably the largest obstacle preventing this collective collaboration from becoming a reality. In order to effectively provide value for all the members of the community, representatives from each segment will have to work with one another to create the greatest value proposition. At its core, Tech in the Middle is a conference driven by the Chicago Technology community itself rather than any individual or small group.

Why Chicago?

Chicago has all the necessary components needed to create an ecosystem conducive to a technology hub similar to the Silicon Valley.

Education

We have top flight universities in DePaul, University of Illinois Champaign Urbana, and University of Wisconsin-Madison. This gives the area a lot of excellent researchers.

Investment Capital

Sources of investment are plentiful from those who have built their fortunes in manufacturing, the markets, logistics, healthcare and other verticals.

Excellent Place to Live

Chicago has the things that all people look for in a place they call home. We have great parks, a downtown with personality, world class museums, interesting neighborhoods, varieties of restaurants, plenty of sports teams, and nature activities close by.

Business Environment

The business tax environment is friendly when compared to other technology rich states such as California and Massachusetts.

Why Now?

The world economy is continually changing. The pace of innovation is still accelerating, creating opportunities for all. There is a huge opportunity, right now, to build a bigger, more vibrant tech community in Chicago. To get there, we must start somewhere. We at Tech in the Middle believe that one place to start a renaissance of the local community is at a conference. There, we will bring developers, entrepreneurs, investors, educators, and government together, acting as a catalyst for new friendships, new connections, and new businesses.

HERE IS WHAT WE NEED:

We need a logo. The logo will go on our website, T-shirts, business cards, etc. We will need a color and black and white version of the logo. The logo will appear on business cards and large banners.

OUR TARGET AUDIENCE IS:

We target people in the software industry who run startups, use leading edge technology, as well as those who build corporate web sites, mobile applications, and commercial web sites (ex. Orbitz). Our audience includes people working in academia (ex. Northwestern University, University of Illinois, De Paul), research (ex. Argonne National Labs), venture capital, startups, and corporate development. The common thread is that all of these people write software of varying levels of complexity.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have some reference to Chicago in the graphics. This has been something we have been unable to do well on our own. See www.techinthemiddle.com for our current logo. We don't like it, but we aren't designers either.

The design should meld well with a technology site.

Since we are building brand, we want to see Tech in the Middle clearly readable in the logo.

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