LET ME TELL YOU ABOUT US:
Hillview is a consulting and coaching group of a few pals who know how to keep teams moving in the same direction . . . "true north" the direction is called. The new logo says to things: "true north" and "a hill;" a clear view of where people and things are moving, with team leaders standing atop a hill instead of a mountaintop or ivory tower
HERE IS WHAT WE NEED:
Logo design is FINISHED. A pro is needed to render logo perfectly for best reproduction, and measured to be exactly square. Need to experiment with colors...RICH, WARM executive suite shades of: Navy Blue, Harvard Crimson, Hunter Green and Sterling Silver (maybe with a "shine").
Also interested in considering a combination of the three colors (not the silver) for each of the three graphics elements of the logo. This is not a likely choice, but it is worth looking at.
Wish to try for adding some 3-D dimension, almost a shadow effect. Also want to experiment with slightly beveled edges.
Pro can suggest any treatement other than a total redesign of the logo itself. We're locked in.
So this assignment is not a design-from-scratch assignment. It is a refinement and experimentation assignment.
Open to experimenting with different fonts for the single word involved, but 90% sure we'll stick with Trebuchet MS as shown.
Eager to see suggested placement of logo on business card, letterhead, No. 10 envelope and 3x5 mailing label. (Rough placement for now, no need to go to final).
Logo will be everywhere . . . PowerPoint slides, handouts, coffee mugs, Tee Shirts, shirts, umbrellas, and on web site pages.
OUR TARGET AUDIENCE IS:
Pretty high level decision makers in small, medium and large organizations. We need to be seen as both youthful and seasoned. We're kinda east coast preppie types, WASPy, but our look has to reach conservative AND liberal eyes and hearts.
WE LIKE THESE DESIGNS:
See attached variations on this logo.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Cleanest possible art. Textures will be considered. Different colors or treatments will be considered. A new logo WILL NOT be considered.
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