• Award$300
  • Entries105
  • Creatives41

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Creative Brief

Who are you?

Tailgate Turf is a brand owned by XGrass, an artificial turf company. Xgrass products can be found as a surface under playgrounds, on athletic fields, and residential lawns. Their technology simulates real grass and eliminates the need for watering and maintenance. As a side business they have gotten some licensing agreements to produce 8x10 sections of turf to be used as a recreation surface outside of RV's at tailgating events (sporting events, concerts etc).

The Mats look just like an 8'x10' patch of real grass.

What do you need?

Looking for a simple logo to represent the Tailgate Turf Brand. The logo will be used on packaging, literature, and web.

Packaging would be like the shoulder sacks that people carry lawn chairs in. basically a canvas tube with should strap.

Since Tailgating is fun, the logo should be fun. Picture football fans drinking beer and cooking hotdogs outside a stadium. Logo needs to look great in color and distinguishable in B/W.

Some thought words for logo: celebration, recreation, relaxation, friends, party, sports, sunny, outdoors

Who Is Your Audience?

People with RV's that attend events or camp. Dedicated sports fans especially college football. People who love outdoor events but want a clean place to sit and relax.

Requirements

We Like These Examples

Actually Like the CrowdSpring logo

We Absolutely Must Have

Must Have TailgateTurf no spaces incorporated in the logo

Materials

Contract
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