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Business Info

Business Name

Table Rock Boats

What is the exact name you would like in your logo?

Table Rock Boats

Target Audience

What is your industry?

Marine Retail

Describe the target audience for your logo

Boaters. Boaters are typically middle-age to baby boomers and have higher disposable incomes. The boats that we sell are typically larger and more expensive and therefore we tailor to a higher end market. Our primary new boat brand is Regal boats which can be checked out at www.regalboats.com. We sell both new and used boats as well as brokerage/consignment. We usually do not sell older boats or boats that cost less than $10,000.

What are the top 3 things you would like to communicate through your logo?

1. Our name
2. Some image/sketch of a boat (minimalist is okay, but must be easily recognized as a boat)
3. Water/Fun-Boating is fun and the logo should portray a fun atmosphere while keeping a clean and look

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Combination of Text and image logos, but simplistic in nature and easily recognizable. It needs to look good and recognizable when reproduced both small and large. We will use this logo for the backs of boats that we sell, much like car lots do and for signs, shirts, billboards, etc.

What colors do you want to see in your logo?

Nautical colors. Our other businesses use blue and red as they are nautical, but black and white is okay as well.

What colors do you NOT want to see in your logo?

pink, green

Where will your logo be used (print, website, etc.)?

print, website, billboard, small stickers on the backs of boats that we sell like you might see on a car.

Do you have other info or links you want to share?


Our current business name is Safe Harbor Boat & Lift Sales, but we are undergoing a name chage as our new name tells our potential customers where we are at (Table Rock Lake) and what we do (sell Boats).



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