What is the exact name you would like in your logo?
What is your industry?
academia and finance
Describe the target audience for your logo
Our immediate audience are fellow students, faculty and academics. Later this year in a course called Innovation, Entrepreneurship and Design we develop a project that will mostly like get exposure to industry professionals and financiers. So our target audience is highly educated and the age ranges from 35 upwards. Income, occupation and industry are fairly board.
What are the top 3 things you would like to communicate through your logo?
3) elegance, as in simple ingenuity
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We are open how the name is written, i.e. all lower case, caps or mixed. Also the the letter B can be played with. It can be just text or image/symbol as well as a combination of both. Logos we like are: V&A (Victoria and Albert Museum, Open University and Apple) because they are
3. Effective without color
4. Scalable i.e. work when just an inch in size
5. And relevant to the target group
What colors do you want to see in your logo?
There is not predefined colour palette. So free rein
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
The logo has to work in print as well as digital. Well use it predominately in presentation and maybe online at a later stage and might have business cards at some point.
Do you have other info or links you want to share?
We are a group of six Executive MBA students at the Imperial College in London, that could potentially develop into a start-up. This first step is for us also a way to find out whether crowd-sourcing works. If successful, website, etc. might follow.
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