Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1. Elite and Sophisticated Performance
2. Sound or Acoustics
3. Active or Sport
What logo styles do you like (image + text, image only, text only, etc.)
We would like an image + Text. However, we will consider some text-only designs. The new logo is because we are changing the company name. It is a headphone company specializing in high-quality audio. Review our current website and product called "Fujisan": http://www.telosacoustics.com/
While we like the current font and would be happy with something similar, we want to see what other ideas you come up with. We do not love the three-square icon because it is not very appealing and is too masculine. We'd like to see some curves in the design to feel softer and communicate comfort, but it should also support/compliment the square, planar edges of the industrial design.
Here are some logos we like. Typically, they have a memorable icon, with supporting text:
Atomic Floyd: I like the simple nature of this, and it would look good on an earbud. The logo is not very memorable though. http://www.atomicfloyd.com/us/
Bose: This is an example of text only. http://www.rle.mit.edu/bose/images/bose_...
Under Armour: This logo is unique, memorable, and simple. https://upload.wikimedia.org/wikipedia/c...
Rip Curl: http://www.surf-shop.org/wp-content/uplo...
Do you have any other info or links you want to share?
Here are more specific notes to consider;
The logo and company name will appear very small on the headphone itself, so it should be a simple and easy to read at that size.
The logo and company name may be molded or debossed on the product itself, so the level of detail should be friendly with manufacturing.
The logo will be used in marketing and swag like T-shirts. The logo should look cool on a t-shirt by itself.
Square / Edges: The headphone is designed with flat planes and edges. The logo will fit in the same space and should compliment the industrial design. However, the logo does not need to be square to do this. We do not want the logo to feel too harsh or masculine.
Color: The logo should look good in black and white. Color may not always be used, but it is okay to rely on a color for added interest.
Branding: The product line was originally named after a mountain peak with the slogan, "Experience the Summit of Sound". This slogan may be helpful in generating ideas.
Sport / Athletics: The headphone is an excellent, comfortable, fit that does not fall out when running, and wears well under a helmet if skiing or biking.
Acoustic Quality: This is the most important feature. The audio quality is superb and the logo should reflect that quality.
No Files Added