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What is the exact name you would like in your logo?

SWEAT

Do you have any other info or links you want to share?

the logo is for a new fitness studio offering semi private training sessions and full size boot camp style classes, offering very creative, innovative style of intensive, rigorous and holistic (mind and) body conditioning. The Business is called Sweat Fitness, the website is sweatfitness.ca
I was thinking to only include the word 'SWEAT' in the logo but please feel free to incorporate 'SWEAT FITNESS'... Full creative freedom!!

What are the top 3 things you would like to communicate through your logo?

innovative, fitness, elite

What logo styles do you like (image + text, image only, text only, etc.)

something simple, eye catching, a 3D effect, with a smooth almost shiny effect, something clean and fresh, using strong, bold colors... I think of this like marketing cosmetics, perfume, and electronics such as Apple products... The package has to be as innovative, unique and crisp as the product to convey that message and, to grab the viewers' attention and leave a long lasting impression.. something that speaks to the consumer and says, " this is new, haven't seen this done like this before".

The image below is a very basic simple start... please feel free to grow on this idea or start fresh!

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