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LET ME TELL YOU ABOUT US:

I am an orthopaedic surgeon in the UK. I specialise in sports injuries and treating these conditions surgically, usually with minimal access surgery (keyhole). I look after all types of athletes (elite to weekend warrior and child to older person). My principle areas of interest are the hip, knee and shoulder.

I run a private practice, for which this logo is for.

HERE IS WHAT WE NEED:

My logo needs to convey professionalism, surgery, sport and elegance. It doesn't need to be necessarily medical or anatomically based although I would consider all designs! I would rather have a logo which conveyed the dynamism of sport with the professional nature of my job - I think it's really tough but that's why I am posting to you guys, the experts!

OUR TARGET AUDIENCE IS:

Anyone who has a sports injury and is looking for a medical/surgical opinion from a sports injury expert. My practice also runs on a referral basis from GP's and physiotherapists i.e. colleagues & fellow professionals. Therefore brash, ostentatious designs are a no, no!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The Etruvian man, a silhouette of an athlete running - just too many of these already!

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