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Tell us what you need

What is the exact name you would like in your logo?

Reefs - (Surf, Skate, Ride, Independent- optional)

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Street Style
Skate Style
Not Age Specific (timeless)
Organic
Indepedent

What logo styles do you like (image + text, image only, text only, etc.)

We LOVE the 'rounded style' Image & Text' logos, which, when the image is on it's own, stands out. We'd like ours to be like a 'stamp', so it can go on our bags and also our price tags.

Best examples are:

http://wearecoast.com/ - our favourite by miles!
http://www.elementbrand.com/choose-regio... - Element, perfect WITH or without text!
http://vimeo.com/44012695 - the logo at the start of this video
http://vimeo.com/zflexskateboards - the Z-Flex logo, although it's a bit messy

We also like the Starbucks logo (everyone knows that one right!?)



http://skateboardcafe.com/ - although not sure about the colours, and not as much as the others...

Do you have any other info or links you want to share?

We really like the whole skate and surf style thing. Our favourite logo is:

http://wearecoast.com/ - our favourite by miles!

We'd very much like the option of having just the 'image' element of the logo on its own, (see Element - http://www.elementbrand.com/choose-regio... the brand increasing awareness. We'd also like the opportunity to work further with the chosen designer in the future to further develop our brand as we grow.

It is desirable for the logo to be a round, or oval shape (like a stamp) so that we can put it onto stickers etc. This is reflected in the styles that we have listed in our 'likes' links.

It would be nice to put somewhere on the logo, if possible that we are independent (in a time when many shops are just corporate or franchises!)

Also the option of saying Surf, Skate, Ride, as an option to see the difference would be appreciated (see wearecoast.com).

Essentially it needs to stand out in monochrome, and look awesome in any other colourways.

Materials

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