• Award$400
  • Entries132
  • Creatives52

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Creative Brief

Who are you?

We are a neighborhood bakery located in suburban Indianapolis, Indiana USA that specializes in traditional European pastries, desserts, and breads. The company is called "The Bakery at Geist" and is located in the northeast part of Indianapolis (search "Geist Indiana" in Google Earth for a view of the area).

What do you need?

A simple but unique logo to put on a sign, paperwork, and business cards. Something that looks modern but captures the essence of a neighborhood bakery with simplicity.

Who Is Your Audience?

Our customers will largely be mothers/housewives and sales representatives. Most of the customers are from high income families that accept nothing less than the best and are very proud of the area they live in. We want to impress them that we have high quality products and are part of their neighborhood.

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