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LET ME TELL YOU ABOUT US:

Every girl deserves to wear a beautiful dress. At stylecandy.ca you will find a selection of dresses (starting from our house label that will be called "amie"). Each dress will be named after one of the founder's fabulous female friends and each dress will be characteristic of fabulous female and reveal the story behind the style.

Think Sex in the City meets Audrey Hepburn. We are fun, fabulous, positive, bright and classy. Every dress is in a vibrant color but in classic, flattering styles. Our target demographic are women ages 19-35. We pride ourselves on making sweet dresses for sweet prices - with price points in the $100-200 range.

Eventually the site will include other elements - such as a personal styling service and potentially dress rentals. We will start with the house brand only and may include other lines in the future.

HERE IS WHAT WE NEED:

We need a logo for the website. This can be an icon or just typography - you decide what would work best!

The logo should be simple, sleek, cool and with a touch of femininity. While the target is women - we do not want any typical cheesy baby pink and ultra girly fonts.

OUR TARGET AUDIENCE IS:

Our target demographic are women ages 19-35. These girls love to dress up, go for martinis and a night of dancing. They would likely splurge on a pair of hot stilettos and a sassy clutch before bringing in their car for repairs.

We want our customers to see stylecandy.ca as the dependable shop to find a smashing, fabulous dress for any event. Our mantra is to make women look and feel beautiful without gauging the wallet.

WE LIKE THESE DESIGNS:

http://www.aliceandolivia.com/ - like the simplicity of the font

www.topshop.com - simple and clean

http://www.elizabethandjames.us/ - love the nostalgic, ethereal and understated sweetness of site

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

no seriffs

no baby pink

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