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Tell us what you need

What is the exact name you would like in your logo?

Racer Capital

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

Innovative, forward thinking, leading edge.

What logo styles do you like (image + text, image only, text only, etc.)

I prefer the graphic image to be located to the left of the text as reflected in the attached sample logo. I also like the text style and color combination as reflected in the sample, i.e., bold italicized word "Racer" and non-bold italicized word "Capital" I like the crimson and grey color combination as well, but feel free to use your creative discretion if you come up with another alternative.

I'm generally happy with the text and color combination of the sample provided, but I need to alter the graphic as the graphic in the sample is actually the image from the Vitamix logo. I like how the graphic reflects "movement" or "forward motion," so I'll be looking for something very similar to this overall look.

Do you have any other info or links you want to share?

Generally happy with the sample logo provided except that I need to alter the graphic to make it unique to Racer Capital (the graphic in the sample is actually the image from the Vitamix logo). I need a rich, strong logo that projects an image of forward motion. Our company's mission is to provide innovative, leading edge capital solutions to the commercial real estate industry, so I like the idea of a logo that projects a suttle forward motion to the overall look.

I'd like to add that I'm not looking for anything too literal, e.g., no racing flags, runners, or speeding cars, etc. I'm looking more for a suttle approach for something that reflects forward motion, innovation, leading edge, etc. Again, feel free to use your creative discretion if you see fit - I'm a numbers guy so my left brain tends to get in the way of my right brain most days :) I've also attached a sample of a competitor bank for style reference. The graphic is similarly located to the left of the text.

Hopefully this is helpful. Please feel free to contact me if you have any questions, or if you'd like additional clarification. Thank you.

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