LET ME TELL YOU ABOUT US:
Stripe is small creative agency specialising in video production for business. We help with product launches, marketing videos and general corporate videos using a mix of filming, 3D animation and motion graphics.
Were small but with the network of crew that we work with on each project were a lot bigger to our clients and need to be portrayed as such. We work with large and medium sized companies doing very demanding but fun and creative work. We present ourselves as stylish, creative and professional.
HERE IS WHAT WE NEED:
A logo, brand, identity - the whole look that makes us who we are. So this means the core logo but also the details that go with it - the colours that break up a web page, and how they are used, an additional motif to go with a main logo and the finally our typographic style - How we present headings and main body text in our website letters and so on.
These elements will be used on our website, business cards, email signature, headed paper and invoices. We are not asking for any stationary or specific applications at this stage, but the design will need to work in both print and screen format.
Wed like to see examples of all this coming together - the logo, some colours and typography all working well. A general feel - not specific stationery. Use dummy text to show it working.
Our name is 'Stripe' but also 'Stripe Media'. We need to see examples of BOTH forms in a logo. STRIPE being the more important core element and Media giving the audience a hint about what we do.
OUR TARGET AUDIENCE IS:
1. UK business people. Large to medium sized businesses.
2. Other creative agencies who dont specialise in video production.
WE LIKE THESE DESIGNS:
Some of what we like is very measured and subtle, others are more vibrant and punchy. We see our identity being made up of a logo - 'the name' and a separate motif. So our logo could work either as word + motif, or as a separate element: Just the word or just the motif.
The actual logo is very understated as the brand is already very well known in its field. The sheep element is a nice touch that sets them apart. Its the quirky element alongside the simple form of the name. Red also features as their identity colour.
Strong, clean and vibrant - the motif actually encompasses the word yet they can be used separately.
A simple stylish logo (no motif in this example but we like the simple alterations that change the text into a more individual identity.
This again is a simple text logo with a palette of extra decorative elements that make up the identity.
A simple but confident identity but with an additional logo element, the M that can be used to compliment it.
A simple but confident identity but with an additional logo element that can work with, or separate from the logo.
logo, motif and colours in action
We like monochrome styles and how different weights of font can be set against each other. But we also like colour! Stripe is about being different and vibrant - sharp, focused and precise. Very professional but with a unique perspective that sets us apart.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A logo that is predominantly a text based - 'the word', together with a motif element. The two can work together or separately.
An example using stripe
An example using stripe media
The logo can be all lower case or upper case or some other combination. We would like your input.
Show use of colour palette, motif, typographic usage.
Final file should be a vector based file - to work with in illustrator, inDesign.
Things we dont want:
Avoid being cute with stripes . Its not a total no-no but wed like to see it sparingly or not at all. Think beyond the stripe - what are stripes for? where do we see them? What function do they have? This can come out in the logo or associated motif element.
Also, avoid any use of elements to do with film making or 3D etc. So NO directors chairs, clapper boards or film sprockets etc!
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