LET ME TELL YOU ABOUT US:
I am a professional web developer that is building this as a side project. Strea.me is at a simple level an RSS aggregator. However I consider strea.me to be an "information aggregator" that simplifies your web browsing experience. strea.me's ultimate goal is to allow someone with a few hundred bookmarks and daily reads to actually keep up to date and discover new sources of information.
HERE IS WHAT WE NEED:
Strea.me's primary marketing will use the terms relax, engage and discover. Strea.me will convey to the user zen garden like peacefulness to their overloaded influx of data. The name strea.me comes from the term "river of news" a common format for RSS aggregators.
I would like a logo that conveys a relaxed, flowing stream of information. This logo will be used on the website and depending on the final product might be integrated into the website more thoroughly.
The logo should work well on a dark grey background. Everything else is up to you.
OUR TARGET AUDIENCE IS:
The audience is someone who is fairly familiar with the internet. They have at least heard of RSS but more importantly they are an extensive consumer of blogs, forums, and social bookmarking. They could easily have a rotating list of 50 or more data feeds they read daily or close to daily.
Overall the user feels overwhelmed with their current information consumption and want a smoother, easier way to manage themselves.
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